Doğuş Otomotion

Doğuş Power Centre opened its doors as an "experimental marketing centre" aiming to offer customer-oriented integrated value solutions by bringing together the art, design and technology worlds of Istanbul. Doğuş Otomotion, within Doğuş Power Centre, was designed by KM to unite the automative brands represented in Turkey by Doğuş Group in a single venue. The structure is designed with a modernist architectural aesthetic, reflected in the visual concepts and the materials utilized. In the venue where products of Volkswagen, Audi, Skoda, Seat, Porsche, Lamborghini and Bentley are exhibited, the space of each brand stands out as a separate entity but the venue in its entirety manages to present a certain homogeneity and corporate affinity through the use of common areas, ramps and platforms on different levels and circulation routes connecting them.