Korteks/Zorlu

As one of the world's largest integrated yarn manufacturers, Korteks began production in 1989 under the Taç brand and has since become a leader in sustainability and advanced textile technology.

Between 2014 and 2017, KM Designworks was responsible for designing and implementing exhibition stands for three brands under the Zorlu Holding umbrella — Korteks, Taç, and Valeron — at Frankfurt Messe for three consecutive years.

The stand developed specifically for Korteks stood out among its peers with a striking interpretation of the brand's identity, despite the limited square footage. The design established a clear and memorable architectural language, recognizable even outside the brand context. A thoughtful layout of open and semi-enclosed areas was created to accommodate a variety of visitor profiles. Interactive digital surfaces, graphic elements aligned with corporate colors, and translucent spatial volumes offered a dynamic visitor experience.

Natural materials, pure geometries, and carefully designed lighting reflected Korteks’s commitment to innovation, sustainability, and cutting-edge production. The temporary structure was envisioned not merely as a display zone, but as a spatial representation of the brand’s forward-thinking ethos.

Through this stand, Korteks communicated more than just its product line — it offered visitors a powerful, immersive glimpse into its corporate values and future vision.